A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

·    Straight texts
·    Photographs or images (photoblog)
·    Video (videoblog)
·    Audio files (audioblog)
·    Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

·    Online journal or a web diary
·    Content managament system
·    Online publishing platform

A typical blog has the following components:

·    Post date -the date and time of the blog entry

·    Category – the category that the blog belongs to

·    Title – the title of the blog

·    Main body – the main content of the blog

·    RSS and trackback – links the blog back from other sites

·    Comments – commentaries that are added by readers

·    Permalinks – the URL of the full article

·    Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins Read the rest of this entry »

Residual income puts money in an affiliate marketer’s pocket without any work or effort on their part. It doesn’t get any better than that. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to work smarter…not harder.

So what are back-end products? They are products/services you offer to existing customers, i.e. to people who have already bought a first product (front-end product. lead product) from you.

Most online marketers make much more money selling customers the second, third, fourth etc. product than selling their first product. The reason is that people who’ve already bought from you once are much more likely to buy again.

Strategies like back-end offers shifts the focus from the short sighted “take the money and run” strategy that is so much in use on the internet today. You’ve seen these sites all over. The focus is on getting a massive amount of traffic and then selling visitors an over-priced product that doesn’t deliver what was promised. They might make money in the short run but they will only sell to each customer once and will have to continue spending a lot of money on advertising to get new suckers to visit their site.

More successful sites focus on building a strong relationship with their customers. Your main goal shouldn’t be to just make sure your customers are somewhat satisfied…you want them to be extremely satisfied. If you deliver the goods, your customers will trust you more. If you have their trust, you can sell them anything. When you send your very satisfied customers an email offering another product that they would be interested in, they will flock to your site to buy it because they trust you. Trust is everything.

Niche Marketing is the last great frontier for the small business entrepreneur.

Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business.

The Internet has created a real equal opportunity for those who are willing to use it.

There are several different ways to make use of niche marketing and succeed.

All of the ways require getting a domain and a webhost, building web pages and adding content.

Those are just the basic basics of Internet Marketing in any form.

Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit….hopefully a very large profit.

1.    You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.
2.    You can build a content rich web site that will be so interesting it will draw potential customers again and again.
3.    You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.

All of the above listed ways can be used to create a niche marketing website that has the capacity to make money. There are two things that all of these methods have in common.

1.    The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way.
2.    The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated.