Short term you can do well with major holes in a website, but what do you need to have a successful long-term website?

I think every site should have at least all of the following criteria:

• credible sounding memorable domain name
• credible trustworthy site design
• credible content that people pay attention to
• link equity & marketing strategy
• profit strategy

Read more about Balancing Website Investments

“I would like to present to you our first case study: Aaron Prat Pratt of SEO Buzz Box. Recently Mr. Pratt posted an article in which he discussed the fall out from his site being hacked. In the article, he linked to a quote from Vanessa Fox which he claimed proved that Google uses inbound links (links pointing to your site) to categorize your site.”

Read more about  SEO Myths: Inbound Links Hurt

Once you establish a trusted market leading niche site you can extend your circulation by buying traffic from cheap sources. Some people will just send fake traffic generators over their own site for impression fraud, but there are many cheap sources of traffic that may provide ongoing value and look much more natural than blatantly committing circulation fraud.

• Keep your feed rather clean so it is easy to subscribe to. The people subscribing to it will likely be the people who link to your site. Maybe put one exclusive sponsored by ad unit in your feed.
• Create an email newsletter that recycles your best online content. Maybe run one or two ads in it, and use it to drive traffic back to your site.

Read more about How to Extend Your Reach Without Getting Too Dirty