comScore released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device.

“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.” Read the rest of this entry »

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New users to the ‘Google+ Project‘, which is being launched publicly this week (July 31st 2011) should proceed with caution when sharing information using the new circles system and ensure that they understand who will receive their posts, says integrated PR, Search and Social Media Agency [http://www.punchcomms.com/social-media-agency.html ]Punch Communications.

Users can import information from Twitter, Facebook and email accounts using many third party tools. However, although these contacts are added to a user’s ‘circles’ – which is Google+’s contact management and content filtering functionality that draws from elements of both Facebook and Twitter – some will be added as email contacts rather than Google+ contacts. Read the rest of this entry »