Once you establish a trusted market leading niche site you can extend your circulation by buying traffic from cheap sources. Some people will just send fake traffic generators over their own site for impression fraud, but there are many cheap sources of traffic that may provide ongoing value and look much more natural than blatantly committing circulation fraud.

• Keep your feed rather clean so it is easy to subscribe to. The people subscribing to it will likely be the people who link to your site. Maybe put one exclusive sponsored by ad unit in your feed.
• Create an email newsletter that recycles your best online content. Maybe run one or two ads in it, and use it to drive traffic back to your site.

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